Betterware

Betterware used the integration between Campaign Commander and Magento to fully integrate email marketing campaigns into their new eCommerce website.

In a timeframe of three months, we were able to launch a completely new online store. It was a lot of work, but we were proud of our achievements. Emailvision’s integration with Magento allows us to send transactional emails without worrying about the deliverability. We were also able to integrate the website with Campaign Commander to manage customer segments & reflex campaigns and benefit from detailed reporting data which we did not have before.

Andrew Simpson

Online Merchandising Manager - Betterware UK Ltd

Challenges

Existing email service provider (ESP) was unable to deliver detailed reporting
Separate customer and email marketing databases
Limited control over the content or frequency of transactional emails
Limited knowledge of customer behaviour and shopping patterns

Benefits

Increased online sales by 31%
Developed online programs with targeted and personalized customer communications
Increased the deliverability rate on transactional emails
Improved the flexibility of customer communications
Improved the reporting and visibility on client behavior

Key features

Campaign Commander’s integration module with Magento
Transactional email marketing
Reflex and lifecycle marketing campaigns to improve the customer journey
New segmentation and personalized marketing
Email and web analytics reporting

About Betterware

Since 1928, Betterware has been one of the UK’s most successful home shopping companies. Building on the reputation of their core kitchenware and cleaning products, Betterware now off ers a wide range of contemporary, creative and problem solving homeware products.
The Betterware team manages over 5 million orders each year, serving customers in the UK, Ireland, the Channel Islands, Europe, Gibraltar, Malta, Cyprus and Central America.

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