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Betterware

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Betterware increases marketing performance with Emailvision’s Campaign Commander and PredictiveIntent, powering more relevant campaigns onsite and through email based on customer behaviour.

Emailvision’s Magento integration allows us to send branded transactional emails that benefit from increased deliverability rates. We were also able to integrate the website with Campaign Commander, allowing us to manage customer segments, create triggered campaigns and benefit from detailed reporting data which we did not have before. We have also used visitor behaviour to present personalised product recommendations, powered by PredictiveIntent. Emailvision’s solutions have helped us increase sales by 31% and significantly reduce time spent on merchandising. 

Andy Simpson
Online Services Manager - Betterware Limited
 

 

Challenges
  • Separate customer and email marketing databases meant Betterware was unable to effectively target customer segments
  • No control over transactional emails meant Betterware could not adapt content or improve deliverability
  • Inefficient onsite merchandising
  • Lack of detailed reporting reduced insight into email marketing performance

 

Achievements

  • Increased online sales by 31%
  • 6% of sales directly generated through PredictiveIntent product recommendations
  • Increased sales and engagement through improved control over email marketing campaigns and transactional emails
  • Saved time and resources usually spent on manual merchandising
  • Detailed reporting allows for deeper performance and customer behaviour data analysis

 Solutions and features used

  • Campaign Commander, and
    • PredictiveIntent
    • Magento extension
    • Transactional email marketing
    • Triggered and lifecycle email campaigns
    • Email and web analytics reporting
Betterware

About Betterware

Founded in 1928, Betterware has been one of the UK’s most successful home shopping companies, offering a wide range of contemporary, creative and problem solving homeware products. Through a website and a network of over 5000 distributors and sales agents in over seven countries, Betterware handles over five million orders a year from headquarters in the UK.

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